What is a lifestyle business?
When you start out on your business journey it can feel like a bit of a whirlwind, trying to learn everything, focus on making money and actually the journey of running a business often focuses on growth and income. However, this doesn’t have to dominate the conversation, there's a unique and refreshing approach known as building a lifestyle business. Today, we're going to talk about what it means to have a lifestyle business and how it can change how you look at running your business, to make the journey more fulfilling and create a balanced way of life.
What is a Lifestyle Business?
The main difference is the focus shift, instead of primarily being driven by growth and profits, a lifestyle business is designed to support the way you want to live. It places emphasis on your personal well-being, your passions, and maintaining a harmonious balance between work and life.
What's really interesting about a lifestyle business is how different it can look for each person and business. The key is to build it around your life, your values, and your aspirations. Here are some key prompts to think about when building your lifestyle business:
Alignment with What's Important to You
Your lifestyle business is a reflection of your core values and beliefs. It aligns with what truly matters to you, ensuring that every aspect of your work is consistent with your personal and business mission and vision.
Flexibility and Freedom
A lifestyle business grants you the freedom to chart your course. It allows you to determine your own schedule, work from anywhere, and make decisions that suit your lifestyle. This flexibility is priceless, allowing you to make space for your life's demands and desires.
Sustainable Income for Your Lifestyle
While profitability is important, a lifestyle business prioritises sustainable income that supports the way you want to live. It's about generating revenue that allows you to enjoy life without constantly working long days.
Passion-Driven and Enjoyable
Your lifestyle business is rooted in your passions. It's about pursuing what you love and finding joy in your daily work. This intrinsic motivation is a powerful driving force that can make your business truly fulfilling.
Maintaining a Business-Life Balance
One of the core points of a lifestyle business is maintaining a good balance between your professional and personal life. It's about having the space and time to savour both aspects, without one overshadowing the other.
Crafting Your Unique Lifestyle Business
Now that you have a clear picture of what a lifestyle business looks like, would you say you have a lifestyle business? Or do you feel like your business needs a restructure to support your lifestyle? Remember, your lifestyle business is as unique as you are, and that's what makes it so exciting!
In my three month 1:1 programme Your Season To Bloom, we look at where you’re at in your business and start to build your business around you, looking at how you’d like to show up and run your business, and creating an action plan to make this happen! If you’d like support creating a business that works better for you, read more about my programme here.